The most beautiful beauty is the kind surrounded by affection, respect, and truth.
For decades, we were taught to accept artifice as care, believing that to be beautiful we had to distance ourselves from our own nature. We chose the opposite path.
Homade wasn't born from a cold business plan; it was born from a genuine obsession with healing and truth.
Lau Mazzeo spent more than twenty years touching hair, listening to stories, and transforming self-esteem. It was his pioneering spirit and restless curiosity that led him to dive into the alchemy of essential oils, turning that search into his life's purpose: how could we accept cosmetics that call themselves "natural" while carrying a sea of unnecessary chemical additives? Alongside his partner, Vanessa Loricchio — whose life is a manifesto of respect for the union of body and soul with nature — this obsession found a home.
Literally. It came to live at Teto, our house of beauty, created to welcome every friend and client into our world of care and beauty. We turned a small, ordinary room into a laboratory of dreams. There, among glass bottles, handcrafted tests, and the warmth of clients who became family, our first formulas were born: Home Made. Made at home.
Made with soul.
Later, it became Homade, our brand for everything we create with the same essence as those first formulas. Today, we've grown. Our voice reaches further, but our heart remains in that very same room.
Homade is the exact fusion of high-performance hair care and absolute respect for global health.
Our Absolute Truth: A Total Commitment to Clean Beauty.
The Rigor of "Free From": We systematically ban parabens, formaldehyde, artificial colorants, synthetic fragrances, and endocrine disruptors. If it isn't good for your body, or if it harms the oceans and our planet, it doesn't come into our home.
Conscious Minimalism: We use only what's necessary. Everything else is excess. Everything else is noise.
Efficacy with Respect: We believe in clean formulas that deliver real, lasting results, caring for your hair from the inside out, without creating false textural illusions.
Living Cosmetics: Our essential oils aren't here just to bring scent. They are powerful botanical actives, hand-picked to evoke emotions, calm the mind, and awaken sensations that touch the soul.
Our Pact: We don't create products for the shelf; we make a pact with the future. Every bottle of Homade carries years of devoted study, ecological responsibility toward our planet, and, above all, affection. We produce at scale with the same attentive eye, the same meticulous care, and the same love as when we mixed ingredients in that small room at Teto, improvised as a laboratory. Because we believe true beauty is the kind that cleanses, frees, and reconnects us with what is purest within us.
Homade.
Made with ingredients you can only find at home: love, care, and attention
