Inside the Formula

Every formula is built on choices. Here we show what we use, what makes the difference, and what we chose to leave out.

Primeira Shampoo — Cedarwood, Rosemary and Mint

What makes the difference

  • Hydrolyzed keratin: strengthens the hair fiber
  • Rice bran oil: softness and shine
  • Vegetable glycerin: hydrates and helps hair retain moisture
  • Gentle cleansers (decyl glucoside and coco betaine): cleanse without stripping

 

Scents: rosemary, mint, and red cedarwood, for a refreshing sensation with every wash.

Full formula
Aqua, Coco/Oleamidopropyl Betaine, Decyl Glucoside, Sodium Coco-Sulfate, Glycerin, Xanthan Gum, Mentha Arvensis Leaf Oil, Rosmarinus Officinalis Leaf Oil, Lactic Acid, Juniperus Virginiana Wood Oil, Oryza Sativa Bran Oil, Hydrolyzed Keratin, Disodium EDTA, Tocopherol, Phenoxyethanol, Ethylhexylglycerin.

Primeira Conditioner — Lavender, Rosemary and Cedarwood

What makes the difference

  • Hydrolyzed keratin: replenishes the hair fiber
  • Rice bran oil: softness and shine
  • Conditioning agents (behentrimonium methosulfate and stearamidopropyl dimethylamine): detangle and leave hair soft
  • Tocopherol (vitamin E): antioxidant

Scents: lavender, rosemary, and red cedarwood, a gentle scent that accompanies your washing ritual.

Full formula
Aqua, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Cetearyl Alcohol, Rosmarinus Officinalis Leaf Oil, Lactic Acid, Behentrimonium Methosulfate, Juniperus Virginiana Wood Oil, Oryza Sativa Bran Oil, Hydrolyzed Keratin, Lavandula Angustifolia Oil, Disodium EDTA, Tocopherol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid.

Primeira Hair Mask — Basil, Rosemary, Lavender and Cedarwood

What makes the difference

  • Hyaluronic acid: deep hydration
  • Murumuru butter: intense nourishment
  • Hydrolyzed keratin and wheat protein: strengthen and rebuild the hair fiber
  • Castor oil: adds strength and body
  • Vitamins A, C, E, and B5: antioxidant and restorative action

Scents: basil, rosemary, lavender, red cedarwood, sweet orange, and lemon, a scent that invites you to slow down.

 

Full formula
Aqua, Glycerin, Cetyl Alcohol, Isostearamidopropyl Dimethylamine, Cetearyl Alcohol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Rosmarinus Officinalis Leaf Oil, Lactic Acid, Behentrimonium Methosulfate, Polyquaternium-7, Juniperus Virginiana Wood Oil, Oryza Sativa Bran Oil, Murumuru Seed Butter, Hydrolyzed Keratin, Propanediol, Hydrolyzed Wheat Protein, Lavandula Angustifolia Oil, Ocimum Basilicum Oil, Isoalkane, Dimethiconol, Hyaluronic Acid, Disodium EDTA, Retinyl Palmitate, Tocopherol, Phenoxyethanol, Ethylhexylglycerin, Calcium Pantothenate, Ascorbyl Tetraisopalmitate, Citrus Aurantium Dulcis Oil, Citrus Limon Peel Oil, Glyceryl Cocoate PEG-7, Citric Acid.

 

Curious about any ingredient? Write to us: [email protected]